Six years ago, I made a decision.

I did something big. Real big. I put my personal affirmations—the words that got me through some of my darkest moments—out into the world.

And when I tell you, I was nervous? Whew chyyy. I was shaking in my boots.

See, back then, I was still coming out of a season that had me all the way messed up.
I had just come out of postpartum depression. I was battling PTSD from my military days (even though I wasn’t trying to face it yet). And on top of that, I was carrying the weight of motherhood, new job, new business, and life like a whole boss—but feeling anything but boss-like on the inside.

I felt heavy. I felt tired. I felt like I was losing myself.

And one day, in the middle of all that chaos, I did something small that turned out to be powerful: I wrote myself a reminder.

I AM BEAUTIFUL. I AM WORTHY. I AM ENOUGH.

My therapist had introduced me to journaling, and had been encouraging me to get my thoughts out. But I didn’t just need to write—I needed to believe something new about myself she said. I needed a reminder. A declaration. A truth I could hold onto when everything felt heavy. 

And when I finally gave it a go, those words came.

At first, I didn’t even believe it. Chyyyyy, I was just writing things down, hoping they’d sink in. But the more I repeated them, the more they started feeling like truth. The more I started walking in them.

And when I tell you those affirmations changed the game for me? BABYYYYY.

Why These Affirmations Hit Different

This wasn’t just about saying nice things to myself in the mirror. It was about rewiring my mind to believe what I had struggled to accept:

✔️ I am beautiful – Not because of some unrealistic beauty standard, but because I decide that I am.
✔️ I am worthy – Of love, success, joy, peace, ALL OF IT. No second-guessing. No shrinking myself.
✔️ I am enough – Just as I am, in this moment, in every season. Not “when I lose weight,” not “when I get this job.” Right 👏🏾 Now 👏🏾‼️

And that last part? Because I say I am.

Chyyyy, listen. That’s the power move.

Because it's not about waiting for outside validation. It's not about someone else giving you permission to believe in your magic.

It’s about YOU deciding who the hell you are.

And once I started owning that? Everything shifted.

I mean everythinggggg!!

From Personal Affirmation to a WHOLE Movement

Now, I had no idea that these words weren’t just for me.

But when I put them on a T-shirt in 2018? It took off.

Women everywhere started telling me how much they needed to see it.
Women who had been told they weren’t enough. Women still learning how to love themselves. Women who needed a daily, wearable reminder of their worth.

And here we are, six years later, bringing it back.

Because the message STILL stands. And this time? It’s even louder.

This Ain’t Just a Tee—It’s a WHOLE Declaration.

When you wear this, it’s not just fabric.

It’s a whole energy shift.
It’s a whole stance.
It’s you looking at life and saying:

👉🏽 I AM BEAUTIFUL.
👉🏽 I AM WORTHY.
👉🏽 I AM ENOUGH.

BECAUSE I SAY I AM.

Now tell me—what’s YOUR declaration? Drop it in the comments. Let’s talk about it.

Shamere

P.S. Stay tuned for the official drop this month!